day 1 — how agexa launches brands

interactive workbook. saves locally in your browser. export to markdown when done.
source deck lean canvas deck
/p/4-fits-framework
deliverables i’ll make (if you do the manual process)
these are blurred “examples”. pick goal/stage/fit and the list re-ranks. click one for the shadowbox preview + where to fill the workbook.
BOD / EOD process (caleb)
ok, what time on your calendar between 9–5pm is free all 5 days? “everyday at 9am is when you’re in office?” once yes → schedule + invite [email protected].
this opens a google calendar create link (you still click save).
when you’ve scheduled it:
eventually: jarvis does this 100% once gcal oauth is connected.
whatsapp update (josiah) + voice note (elevenlabs)
generates a short update from today’s goal + filled fields, then creates an mp3 voice note. keys: set ELEVENLABS_API_KEY and ELEVENLABS_VOICE_ID in /p/integrations (or via 1Password env item).
agenda
tap to jump. ✅ = you’ve filled enough to count as “done”.
1) objective01✅ 2) timing (why now?)02✅ 3) vision + philosophy03✅ 4) why you04✅ 5) nre gtm05✅ 6) market06✅ 7) product07✅ 8) channel08✅ 9) model (vsl → call)09✅ 10) launch timeline + ops10✅ 11) team / org chart11✅ 12) reporting + kpis12✅ 13) p/l visibility13✅ 14) agreement points14✅ 15) profitability + projections15✅ 16) next steps16✅
links: /p/integrations (keys), /p/process-map, /p/growth-recipes

1) objective

one sentence: what are we building + what changes if we win?

2) timing (why now?)

market shift + the “enemy” you’re fighting (what changed recently).

3) vision + philosophy

the “why” that makes the brand feel inevitable (without being cringe).

4) why you

authority stack without “guru theater”.

5) nre gtm

your “newreach” gtm one-pager: flow + constraint + first test.

6) market: problems, desires, motivations, fears

get customer voice first. no “made up” pains.

7) product: optimize time-to-value

promise → mechanism → 4 components (what drives time-to-value).

8) channel: paid acquisition → organic channels

pick the control channel first. everything else is “later”.

9) model: vsl → call funnel

flow + KPIs + yes-paths. keep it simple.

10) launch timeline + ops

what ships this week + who owns it.

11) important team members / org chart

clarity prevents bottlenecks + meetings that do nothing.

12) reporting + kpis

no dashboard = latency = death.

13) p/l visibility

you can’t scale what you won’t look at.

14) agreement points (core values)

how you work together (or it breaks later).

15) profitability + financial projections

basic math beats vibes. keep assumptions explicit.
ship checklist
deck cleaned
unfinished / repetitive examples stripped (kept only runnable stuff)
1-page summary shipped
market/product/channel/model + the constraint
kpis set
targets + alerts + dashboard owner
timeline locked
owners + assets + day 1–7 plan
notes
this page intentionally removes the “contrarian reframe” joke slides and any incomplete examples. if you want the raw deck mirrored 1:1, we can add a “verbatim appendix” section behind a toggle.