Arby's × Squad Up Merch

Get Arby's to underwrite the merch store — unexpected partnership, not a booth logo.

Why this works for them

• Room already buys hard — $110k+ sold, $90+ AOV. Not a charity ask; proven demand.
• Unexpected brand in an investor/creator room = earned media + culture moment (We Have The Meats energy in a SubTo/Gator crowd).
• They fund inventory / cash; we run design, print, booth, proof pack.

The offer (one sentence)

What they get

1. Logo on limited Summit-only SKU (tee/hat from onlyfortheambitious.com/squadup)
2. Booth + 1 stage/booth shout
3. Photo/video proof pack + post-event sales link
4. Optional: giveaway units for VIP / lottery (their logo walking the hallway)

What we ask

• Cash sponsor covering COGS + print for co-branded drop OR full inventory underwrite
• Target ask band: start at cost-to-produce + 20–30% brand fee (lock exact $ after SKU/qty)
• Decision in 7–14 days so print lands before March Summit

Plan — 5 moves

1. One-pager — this page + SKU mock + $ ask once qty locked. Owner: Jarvis + merch lead.
2. Warm path only — find mutual (OC / SubTo / brand-partner orbit) who can intro Arby's brand / sponsorship / regional marketing. No cold spray. Owner: room (Nick/Andy) names the intro; Jarvis maps Mesh/Close.
3. 5-line ask — proof ($110k / $90 AOV / 3k) + offer + 15-min book. Send via warm intro only.
4. One bump at 48h — then escalate to Nick for a higher-touch path.
5. If yes — design lock → PO → print → booth kit → recap proof to Arby's within 7 days post-event.

Dumb alternative (do not do)

Cold email “please sponsor our merch store” with no proof, no warm intro, no co-branded concept.