Growth Playbook · Fisher OS · GTM Critical

GTM Critical · 9

Compressed from your Go-To-Market Planning portals. ≤12 rule. Delphi live chat below if you want a second pass.

👉 These are the only GTM moves that matter before you scale paid. Everything else is commentary.

1 · Omniscience (3 Eyes)

Pick the right marketDone = you’re ≥95% sure this niche/offer lane is worth the next 90 days.

Size the moneyDone = written estimate of revenue you can expect from this market (not vibes).

Steal marketshareDone = named competitors + the wedge you’ll take from them.

2 · Positioning & messaging

Become the obvious choiceDone = one positioning line a stranger would repeat back correctly.

Name the whoDone = ICP so sharp the words/ads only work on them.

Play to strengthsDone = GTM uses what you already win at — risk cut, not heroics.

Charge the full priceDone = pricing doesn’t leave money on the table; package matches value.

3 · Journey & path to purchase

Build a funnel that never diesDone = lifecycle path lives without you babysitting every launch.

Convert leads into paying usersDone = measured path from lead → paid (not “traffic theater”).

Playbook hub Notion SoT ↗ OS-1 1-sheet

Delphi · nick-fish open ↗

Delphi API anonymous chat returned HTML (broken) · API v3 404 with stored key — so this compress is from your screenshot + Nick voice, not a live API completion. Re-ask Delphi in the embed: “list ≤12 critical GTM things I do.” Logged: imessage-bridge/data/intel/gtm-critical-delphi-pass-2026-09-28.json